Earlier this year Sport England selected Luton as one of 12 places across England for a pilot project to encourage more people to use their local swimming pools. Thanks to the National Lottery, Sport England awarded us with a grant of £292k for an intensive, one-year programme.
Active Luton has embarked on an awareness raising project and centre improvements under the brand ‘Your Pool’ to encourage the people of Luton to use its swimming pools more – particularly people deemed ‘at risk’ of poor health, older people, children and young people, disabled people, women and girls and the Black, Asian and Minority Ethnic (BAME) community.
Although 87% of the local community (versus 69% nationally) had a positive perception of swimming in terms of health and wellbeing, only 47% were aware of the location and existence of Inspire: Luton Sports Village. Even fewer – only 25% knew about Lea Manor pool and only 26% about Lewsey Pool. It was time to get Luton swimming again! That’s where our Swim Champions come in.