|Thumbs up for town’s leisure facilities|
Active Luton has received some glowing praise from its swim, dive and golf customers.
As part of the trust’s drive to increase levels of quality and customer satisfaction, and encourage more residents to live active lifestyles, an NPS (Net Promoter Score) Survey was carried out with its hydra and golf customers.
Customers were asked how likely they would be to recommend Active Luton to their friends and family; and to make recommendations on how services and facilities could be improved.
The results showed an overwhelming 90 per cent of customers who play golf at Stockwood Park Golf Centre would be ‘likely’ or ‘extremely likely’ to recommend Active Luton to their friends and family.
In terms of the town’s swimming and diving lessons, 82 per cent of Lewsey Sports Park customers said the same thing; with the total being 75 per cent for lessons across all swim and dive facilities (Lea Manor Recreation Centre, Inspire: Luton Sports Village and Lewsey Sports Park and Pool).
Some of the feedback captured from each of the facilities included:
A number of suggestions were raised by customers who completed the survey and Active Luton has already made some improvements as a result.
Recent actions have included additional customer service training for ‘front of house’ teams, improvements to online booking facilities and marshalling introduced on the golf course to help counter slow play. Summer restaurant opening hours have also been adjusted as a result of the feedback.
Helen Barnett, Chief Executive at Active Luton, said: "We're happy with these scores as they demonstrate our continued commitment to delivering excellent levels of customer service. We value feedback and our staff work very hard to provide an enjoyable and satisfying experience for all users of our facilities.
“Although we scored high, we are not complacent and have taken on board all the comments that were raised. We also want to be transparent so full details on the actions that we have taken as a result of this survey are now displayed in each of the centres.”
For information about Active Luton’s facilities and memberships visit www.activeluton.co.uk or call 01582 400272.